The Lease Engine Blog

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Strategy

6 Tips To Generate Occupancy In A Recession

This recession is changing the way the rental industry should approach marketing and promotion, and operations. With these insights, you will be able to keep churn low and build the best multi family housing portfolio in town.

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Meta Advertising for Apartment Lead Generation (The Post iOS 15 Guide)

Facebook and Instagram advertising is a powerful tool for promoting apartment buildings and condos, but recent changes have made it more difficult. This article covers tactics and strategies we've actually run that have been successful in apartment marketing since the algorithm was changed in 2021.

Lead To Lease Conversion Calculator

We scoured the web (and our network) to create a series of benchmarks on Lead to Lease conversion and built an easy-to-use calculator to help you understand how your team is stacking up.

PPC

How to Write Apartment Google Ads That Stand Out

Follow these tips to help your ads stand out against the competition and generate more leads for your apartment building.

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Geotargeting Alone Isn’t the Answer: How to Promote Your Apartment Building to the Right Audience in 2023

Learn how geotargeting can help you effectively promote your apartment building online. From targeting competitors' buildings to showing ads to people in your city, geotargeting can be a valuable addition to your media mix. This blog post outlines how to apply the tactic in 2023 - when regulations around targeting are tougher than ever.