Creating a Student Lead Generation Machine for Berkeley’s Most Prominent Rental Agency. Achieving 97.5%+ Occupancy 5 Years Running
Website Design • Social Media Advertising • Google Ads
Square One Management invests, operates, and manages a portfolio of dozens of small - mid-sized student apartment buildings in the heart of Berkeley, CA, one of the most competitive rental markets in the US.
Covid Lock Downs • Declining Performance • Increased Competition
Square One first approached us at the start of the pandemic, when public Universities made it known that students were no longer required to attend class in person. This, for obvious reasons, was concerning news.In an already crowded market, with demand being hampered by local policy, Square One needed new ways to stand out.
Our team stepped in to implement an aggressive action plan, with marketing support provided in the form of Google ads, social media ads, and website optimization.
Average Monthly Lead Volume:
We've now worked with the team at Square One Management each year since 2020, and we've made a ton of small improvements to their marketing system along the way. After 5 years of working with that team, we're proud to show off occupancy rates regularly at 100% as a result of our efforts in combination with their amazing leasing team.
Beyond this, we've implemented tracking that accurately shows that the ROI from channels managed by our team is consistently outperforming that provided by some of the largest ILS providers in the business.
In a market that has recently topped the charts as one of the most competitive in the US, we've been able to thrive through creative marketing, a measured approach, and alignment with the client.
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Square One Management hit 100% occupancy by June of 2020 and 2021, giving them 2 months to kick back and relax before Fall Semester started. In 2022 they were above 96% and 23 were back at 100% occupancy.
