Innovative Bay Area Apartment Building. Rent by the bed.
The Client
TheRefuge is an Oakland, CA mixed-use development that was designed to maximize rental incomes by leveraging a “Rent By the Bed” model.
Lease Up. Branding. Website Development.
The Challenge
TheRefuge was under construction when they reached out to the LeaseEngine team for marketing support. They needed everything from a name and logo, to a brand and website.
Website Design • Social Media Advertising • Google Ads
Our Approach
Our team stepped in to implement an aggressive action plan, with marketing support provided in the form of Google ads, social media ads, and website optimization.
We built theRefuge brand from the ground up to be approachable, empathetic, and authentic to align with the ideals of its Gen Z audience.
The Highlights:
2x more leads per 100 website visitors than the industry standard.
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