Google Ads allows your community or apartment to show up right when people are searching for a new place to live.
Unfortunately, the platform can be complex. It's easy to waste money on the wrong clicks or bid on the inefficient keywords – driving up costs. Lease engine can turn Google Ads into a lead generating machine for your business!
All of Lease Engines recommendations are backed by research and years of experience. We execute then update until your campaign is a lead generating machine!
Are their web pages better performing or are they simply spending more budget? We find out what your competitors are doing so we can do it better and help you rise above.
Each ad we create is thoroughly vetted before launch. We then establish KPIs for ad themes and test variants regularly. There is no "set it and forget it" at Lease Engine – We strive for the most optimized ads possible.
Understanding what will attract tenants to your specific community is key. Not only will keyword discovery lower the cost of Google Ads, learnings can be applied to SEO and other marketing efforts.
We run our campaigns in a layered structure -- with local ads to ensure local awareness, and national ads targeted at people looking to move soon.
In many campaigns we run on google, over 80% of the value we add comes after someone clicks on an ad. That's where landing page optimization comes into play.
